Recently, the Supreme People’s Court issued an administrative ruling to reject the application for retrial of the administrative dispute over the rejection of the application for register “Guan, Yu Brand and Figure” (No. 10175862) as a trademark. This ruling marked that seven years of legal actions in defence of rights of DaoHuaXiang Group, represented by the Wuhan offices, finally prevailed at the Supreme People’s Court.
Guan, Gong, a/k/a Guan, Yu, was one of the great generals symbolizing loyalty and bravery in ancient China and was enshrined by many Chinese people. DaoHuaXiang Group as the top ten Chinese liquor industry group owns the class 33rd Guan, Gong series trademark. When the above referenced mark “Guan Yu Brand and Figure” was pending, DaoHuaXiang timely filed objection. This trademark application was rejected by The Trademark Office, went on to the Trademark Review and Adjudication Board review, as well as the Beijing Intellectual Property Court judgment of first instance and the Beijing Higher People’s Court judgment of second instance. DaoHuaXiang Group did not retain Wuhan offices until the opposing side applied to the Supreme People’s Court for a retrial in March 2018. Two attorneys Ha, Si and Qu, Wei represented DaHuaXiang in the Supreme People’s Court and prevailed at last. This case has now become a legend in its own right in China’s trademark law.